Haas Brothers and Cyrus Noble
A major portion of the Haas brothers business was derived from offering spirits to Californian, Nevadan and Alaskan miners. One of the favorite libations at the time was named after a distillery worker-turned-legend for falling into a vat of whiskey.
Cyrus Noble Bourbon achieved critical acclaim thanks to the wholesale liquor business entrepreneur, Ernest Reuben Lilienthal. This soothing sour-mash bourbon wove its way into miners' saloons, as well as San Francisco's up-scale homes and bars. The superior whiskey played a role in further establishing the Haas Brothers name.